Trending Sources

What L&D can learn from the Apple marketing strategy

Sponge UK

Here are some practical tips on how to use marketing techniques to get your employees engaged in training. Apple store. staff, but there’s a lot you can learn from their marketing department. We’re going to run through some ways your L&D team can learn from some of the best marketers in the tech world. Apple is. Evangelist marketing. the fourth.

Even Apple Worries about Employee Retention

Learning on the Leading Edge

That cool factor is what lures and commits employees to Apple. Even Apple will experience downturns, even if slight. The Wall Street Journal ( [link] ) reports Apple CEO Tim Cook just started exploring the world of employee benefits, such as product discounts and matching charitable donations. As Apple works to satisfy employees’ needs to better control their jobs by making project assignments more flexible, he also shows his appreciation by “gushing” about employees to the media. If Apple has a bad quarter, the adrenaline rush is soon over.

Apple 27

Welcome to Our New Marketing Team Lead

OpenSesame

How about the original Apple “Think Different” TV spot? Throughout my career, I’ve been one of those people that geeks out on great marketing and advertising, no matter where it lives. Portland has such a rich history of innovation and excellence in branding, marketing and advertising, that I feel privileged to be part of it. Who remembers the Nike basketball posters?

Teams 31

How Apple Killed Flash for eLearning (and What to do with All That Non-Compatible Courseware)

eLearningMind

In 2010, Steve Jobs singlehandedly started one of the biggest–OK, maybe the only–software feuds by stating that Apple products wouldn’t support Flash, citing reasons like a high fail rate, lag time, and the overall unnecessary nature of the platform. It was Jobs’ opinion that Apple users wouldn’t miss out on any multimedia just because their devices didn’t support Flash.

Even Apple Worries about Employee Retention

Learning on the Leading Edge

That cool factor is what lures and commits employees to Apple. Even Apple will experience downturns, even if slight. The Wall Street Journal ( [link] ) reports Apple CEO Tim Cook just started exploring the world of employee benefits, such as product discounts and matching charitable donations. As Apple works to satisfy employees’ needs to better control their jobs by making project assignments more flexible, he also shows his appreciation by “gushing” about employees to the media. If Apple has a bad quarter, the adrenaline rush is soon over.

Apple 14

The Latest: Rapid Content Authoring Tool Market

eLearning 24-7

The RCAT (rapid content authoring tool) market continues to be healthy with nothing to slow it down – uh, except maybe one thing (more on that later). Assessment/Survey/Polls – If your product doesn’t have it – you need it.  A scan across the market is clearly showing that this has become a required feature in an authoring tool. As in other e-learning markets, vendors seem bent on staying with smartphones for RCAT and not focusing nor utilizing the capabilities of tablets – especially iPad/iPad2 and to a latter degree Android. People want it.

Apple iPad: Who Is It Really For?

Upside Learning

A Google search on ‘Apple iPad’ throws up an excess of 30 million results! Clearly the Apple iPad has drawn much applause and an equal amount of criticism in the last few weeks. At Upside Learning we’ve been thinking about ways the Apple iPad can be useful for eLearning – especially in the workplace. Apple has this thing about their products.

Top 11 Disruptive E-Learning Technologies For 2013

Learnnovators

Each of the market research reports that we analyzed highlights the impact that these key trends are going to create in the e-learning space. The disappointing thing is that these opportunities available are not being exploited enough by the market yet (except the Tin Can API and few others, of course). We see more and more publishers coming in to this market (including Google!).

Wearable Technology

Dont Waste Your Time

It started when Jason shared a tweet about Apple not being able to crack the wearable market with sales of their watch down on expected volume. Secondly, I agree, the icons just look, um, naff! I don’t have, nor want, an Apple Watch for many reasons. If the young are not wearing watches , why put an Internet-enabled watch into the market? So, what changed?

Succession Management at IBM, Contrasted with Apple and HP

Learning on the Leading Edge

Rometty is an IBM veteran (she joined the company in 1981 as a Systems Engineer, the same year I joined IBM actually), worked her way up to managing the integration of Pricewaterhouse Coopers, and most recently ran sales and marketing. Contrast IBM's succession with two other recent succession stories: Apple and HP. Tim Cook, his successor, was also groomed for many years.

IBM 17

Stock Market 101: Facebook’s IPO

Enspire Learning

have never invested a penny in the stock market. Here’s a crash course on the stock market. First, the actual price of the stock is irrelevant to any discussion about stock value. A $38 Facebook stock sounds a like a bargain compared to a $600 Apple stock, but it’s not. The number is irrelevant because Facebook and Apple have different numbers of shares outstanding.

Stock 11

Times are changing – trends in the content authoring tool market

eLearning 24-7

As the rapid content authoring market continues to grow, new features and capabilities are equally growing.  Let me make this very clear: you will lose market share, because if you look at consumer behavior and its favorably towards using apps in the cloud, the companies focused on having their solution in the “cloud&# will win it. . In the content authoring tool market, the number of vendors who offered either mobile learning build capabilities within their tool or offered a stand-alone mobile course authoring tool is 28, of which two are free open source solutions.

Will the iPad continue its tablet domination? A look at the market landscape

Dawn of Learning

This is the first in a series of articles about the tablet market and the impact of this new device on education and training. Since Apple launched the iPad in April 2010, the first in the new generation of media tablets to hit the market, it has sold more than 30 million units. These stats are shocking if we realize that before the iPad this market did not exist.

15 Great App Preview Videos and a Free Tool for Making Your Own

Visual Lounge

Back in June, Apple announced that developers would be able to create and upload a 30-second demo to their App Store listing. And if there’s one thing we marketers know, it’s that people love to tap play buttons. Pro tip: Apple is currently featuring a few apps with previews on the front of the App Store. What are App Previews again? And now they do. With 1.2 Clear.

20 Wonderful Resources for Using BLE Beacons in Mobile Learning

Learnnovators

There are many companies who manufacture and market beacons. Apple’s recently introduced iPhones come embedded with iBeacons. Guide to iBeacon Hardware : An excellent guide (by Doug Thompson) on the various BLE beacons and devices available in the market today from different vendors with detailed reviews. The above quote is from our interview with Geoff Stead. Getting Started.

TechSmith AppShow – A Better Way to Show Off and Record iOS Apps

Visual Lounge

Marketers will tease their app’s upcoming features. This all changed when Apple introduced a fully-supported iOS screen capture method at WWDC in June. Apple opened up this capability so that iOS developers could create 30-second app preview videos, which will show up in the App Store alongside the app screenshots. News & Events Apple Screencast We have, too.

Mac 44

All hail the electronic calf

E-Learning Provocateur

Insofar as these themes relate to e-learning, the obvious parallel for me is the undue influence of Apple. Don’t believe the hype - The ultra effective marketing campaign by the Apple folks would have you believe that the iPhone is the most popular smartphone in the world. This film really resonated with me. Rejoice! That is until the next one comes along. With horns.

Musing on Google’s Power Searching Course and marketing

Jay Cross

Exemplary marketing. ” The same is true in marketing. The Google course is obviously marketing — they are teaching us to make better use of their product. He managed User Experience Research for Apple before going to work for Steve Jobs as head of Apple’s Knowledge Management Technologies Lab. You can narrow a search by date. For me, yes.

Book Review: “Always On”

Dont Waste Your Time

Apple has taken something, developed it, marketed it, and let it loose on the world. You could argue about Apple and Steve Jobs’ intent and whether they knew what they had when it was first released, but it is the inclusion of the App Store and the developments the global community made that have helped steer and mould the direction the iPhone and subsequent smartphones took. .

ISPI 40

How Better Customer Education is the Secret Ingredient for Customer Loyalty

eLearningMind

Many eLearning principles are also highly effective when applied to the marketing front, especially when it comes to customer loyalty. The generation that grew up on Apple products and instant gratification through social media expect a high degree of engagement from the brands they love. And millennial customers? They’re a new breed altogether. Explainer Videos. Click To Tweet.

Infographic: How to Arrive at a Great App Preview Video

Visual Lounge

Apple introduced a set of guidelines during their hour-long session at WWDC that define a limited set of production elements. We believe these constraints will drive new levels of creativity and we’re building a tool called TechSmith AppShow to help developers, designers, trainers, and marketers create amazing App Preview videos within the constraints. ” Constraints.

24 Hours with the Apple Watch

Tom Spiglanin

My Apple Watch arrived a few days ago. The packaging itself is classically Apple. Also in typical Apple fashion, the instruction manual was a few pages at most, in a dozen languages with lots of photos. In seconds the Apple logo appeared and I walked through the setup process, pairing it with my phone in just minutes. Start your engines. Taking it personally. Dick Tracy.

The Nightmarish Tale of App Store Zombies

Visual Lounge

million apps in the Apple App Store are zombies. In fact, one in five apps submitted to the Apple App Store is later removed…which adds up to some 350,000 dead apps since the App Store was launched. Instead of pinning all their hopes on getting featured by Apple or Google, savvy developers market their apps both inside and outside the store. Scary, right?

Adobe Founders Write an Open Letter to Apple

I Came, I Saw, I Learned

Adobe co-founders  John Warnock and Chuck Geschke have written an open letter to Apple computer about the lack of support for Flash content on Apple devices (namely the iPhone and iPad). In part, the founders say "As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves "

The beginning of the end for Apple?

Stoatly Different

I know what you’re thinking, I must be a complete idiot to think Apple is in trouble. But the recent fall out from the iPhone 4 release and the Apple response (or more specifically, the Steve Jobs response ) strikes me as something symptomatic of a wider issue. Arrogance aside, this is symptomatic of the way Apple used to do business. Apple users, specifically Mac users, have been used to their devices not fitting in very well with the rest of the world. They are moving from an audience with above average technical ability towards the mass-market.

Mac 2

The beginning of the end for Apple?

Stoatly Different

I know what you’re thinking, I must be a complete idiot to think Apple is in trouble. But the recent fall out from the iPhone 4 release and the Apple response (or more specifically, the Steve Jobs response ) strikes me as something symptomatic of a wider issue. Arrogance aside, this is symptomatic of the way Apple used to do business. Apple users, specifically Mac users, have been used to their devices not fitting in very well with the rest of the world. They are moving from an audience with above average technical ability towards the mass-market.

Mac 2

How to Win with Video for Small Businesses

Visual Lounge

Today’s post is guest-authored by Phil Nottingham of Distilled, a creative online marketing company. Screencasts can be fantastic marketing content for small businesses—they’re cheap, easy to do and can provide a great return on investment. Phil Nottingham is a web marketing consultant at Distilled and renowned expert in search engine optimisation for video. 557 tweets.

Video 42

Top 5 Learning Technology Trends for 2016

Your Training Edge

It is quite possible that by 2016, the augmented reality devices, including Google Glass, Apple Watch etc would become the common tool in our everyday realities [2]. This is the solution for which the market is anticipated to grow quite faster, hitting a smashing figure of 200 million users in just 3 years. Trend # 1 Automation. Trend # 2 Augmented Learning. Trend # 3 Big Data.

Trends 203

Disruptive activism

Learning with e's

Think of the Apple iPad and other similar touch screen devices introduced in the last year and consider how they have begun to impact upon the world of learning. Disruptive technologies are those that change the market and in most case replace an existing technology. digital photography Apple iPad killer application activism Kodak disruptive technologyUnported License.

Apples and Pears

Clive on Learning

Now I don't normally get very excited about LMSs but these awards attracted my attention, because in amongst the Sabas and the SumTotals was little ol' open-source Moodle: Award for market share - Small and Medium Corporate Learning Management Systems - Platinum award: Moodle. Award for market share - Education and Government Learning Management Systems - Gold award: Moodle (the Platinum went to Blackboard). Now much as I love Moodle (more of that later), but surely we are comparing apples and pears here - not so much in the education sector, but for corporates.

Is the iPad Driving eLearning Towards HTML5?

Upside Learning

The battle between web technologies (read ‘ Apple and Adobe ‘) started a couple of years back when Apple decided to not support Flash on its newly launched iPad terming it buggy. Apple backed HTML5 to be the next big thing and single handedly forced the developer community to take sides. Also HTML5 was not ready for eLearning development then.

iPad 98

Seeking Apples and Amazons in the Learning Content Market

Learning on the Leading Edge

In today's hypercompetitive business world, nearly every company is studying the secrets of success behind Apple and Amazon. In the case of Apple, of course, there are a number of areas to point to, including success as an online aggregator (iTunes) and top-quality, innovative products (iPod, iPhone, iPad). Starting from a very different beginning, Amazon has benefited even more as an online retailer and aggregator but has also shown unexpected innovations in the hardware market with its Kindle line. So, how does this relate to the learning content market?

Apple missing the small picture

Clark Quinn

I’ve previously discussed the fight between Apple and Adobe about Flash (e.g. What I was talking about before was the potential to create a market place beyond text, graphics, and media, and to start capitalizing on learning interactivity. Which Apple is blocking, for interactivity. Apple allows cross-platform media players, whether hyperdocs (c.f. Now, I understand that Apple’s rabidly focused on the customer experience ( I like the usability), and limiting development to content is a way to essentially guarantee a vibrant experience. 

New from TechSmith Labs: AppShow brings iOS screen recording to Mac

Visual Lounge

Create marketing videos for an app. News & Events Apple AppShow Mac Mobile news and events Release Screencasting Today we officially launched TechSmith AppShow as a technical preview within TechSmith Labs. AppShow makes it easy to record an iOS device and create a compelling video. Why use it? You might use it to: Show how to use the features of an app. Help people discover new apps. Give tips for optimizing iOS settings. Enable students to show their work. Why Labs? Why is AppShow a “Labs” project instead of a product we’re charging for? an iOS 8 device.

Mac 10

Do Instructional Designers in the Social Digital Age need an.

Social Learning

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Do Instructional Designers in the Social Digital Age need an Engineering Background? What blows my mind when I see Inkling? 1. How critical technology is in helping us put the human at the center of the learning process. We think we’re on the way to making it real. Blog this!

Is Workday the Apple of HR Software?

Learning on the Leading Edge

And all this is integrated into a single user experience which is among the easiest to use on the market (read my post on " Systems of Engagement " for more details.). Becoming the Apple of HR (or Enterprise) Software. " Kronos, Cybershift, and other companies already dominate this market. This is exactly why Apple has been so successful.

Hacking Siri for Learning

Upside Learning

When Apple launched the iPhone 4S, one of the key differentiators to previous models was the inclusion of Siri. For those who haven’t been bombarded yet by the marketing campaigns, Siri is an intelligent software assistant and a knowledge navigator that essentially functions like a digital personal assistant. To get the official Apple spiel, see here: [link]. Very cool indeed.

Apple 67