Exemplary marketing. ” The same is true in marketing. The Google course is obviously marketing — they are teaching us to make better use of their product. He managed User Experience Research for Apple before going to work for Steve Jobs as head of Apple’s Knowledge Management Technologies Lab. Google is following the prime marketing directive: create and keep the customer. This has to be one of the least expensive marketing campaigns ever devised. Today I completed Google’s Power Searching Course. For me, yes. Just Jay MORE >>

“Apple is a software company that makes hardware out of necessity. Anyone can cobble together the same processors, DRAM, flash, and radios as Apple, put them into a plastic case, and run a commodity OS on them with slight front-end customizations. Apple & Mac android apple blackberry ipad microsoftThe software side of a modern computing platform is far more difficult and expensive to create and maintain than the hardware. But not everyone can create an entire software platform.” ” Great article from Marco. MORE >>

The RCAT (rapid content authoring tool) market continues to be healthy with nothing to slow it down – uh, except maybe one thing (more on that later). A scan across the market is clearly showing that this has become a required feature in an authoring tool. As in other e-learning markets, vendors seem bent on staying with smartphones for RCAT and not focusing nor utilizing the capabilities of tablets – especially iPad/iPad2 and to a latter degree Android. People are buying lots of Apple computers, especially laptops.  What does it all mean? It isn’t. MORE >>

I’ve previously discussed the fight between Apple and Adobe about Flash (e.g. What I was talking about before was the potential to create a market place beyond text, graphics, and media, and to start capitalizing on learning interactivity. Which Apple is blocking, for interactivity. Apple allows cross-platform media players, whether hyperdocs (c.f. Now, I understand that Apple’s rabidly focused on the customer experience ( I like the usability), and limiting development to content is a way to essentially guarantee a vibrant experience.  MORE >>

Adobe co-founders  John Warnock and Chuck Geschke have written an open letter to Apple computer about the lack of support for Flash content on Apple devices (namely the iPhone and iPad). In part, the founders say "As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves " MORE >>