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More Myths-Based Marketing

Clark Quinn

Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Which I generally think of as a reputable group. Um, er…And another admits it’s a marketing intelligence company.

Market 224
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6 Things Every Developer Marketing Plan Needs to Succeed

Appsembler

As software is increasingly being sold from the bottom up, rather than top-down, you need to create a developer marketing plan that resonates with developers. Business-to-developer marketing differs quite markedly from business-to-business marketing. Having a plan is key. Targeted Content Topic Ideas.

Market 98
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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works. The numbers back this up.

Market 98
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Developer Marketers, Here’s How You Can Request a Raise

Appsembler

As a developer marketer, you’re in high demand and play an important part of any software company, particularly those that market developer-first products. You have unique skills in a growing and technical market, but are you getting paid at market value? Developer Marketing Works. Are you paid what you deserve?

Market 98
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The Business Case for Going Beyond Compliance in Accessible Online Learning

Petra Mayer

Creating an accessible learning environment is not just a choice, it’s a strategic move with far-reaching implications for your business. This article explores the advantages of accessible online learning, looking into how it goes beyond compliance to become a cornerstone of your business strategy.

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From Specialization to MBA — A Learner’s Path Through the Gies College of Business

Coursera

When he decided to enroll in the Strategic Leadership and Management Specialization from Gies College of Business at the University of Illinois Urbana-Champaign (UIUC), he set himself on a path towards acceptance into the Master of Business Administration (iMBA) program. What made you want to earn your MBA?

Business 105
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9 Developer Communities Every Technical Marketer Should Know

Appsembler

Building a strong developer community should form a major part of your technical and developer marketing strategy. Here are the top communities technical marketers can use to engage with developers and reap the benefits. Developers often choose products based on recommendations from their peers that they receive in communities.