The pitfalls of selling content online – five questions that training companies should ask
From the Coleface
JULY 30, 2015
Imagine you are running a training company that has successfully carved out a niche. You’re selling lots of training courses and it’s only capacity that is stopping you from selling more. One day you realise that you could increase reach, lock out competitors and reduce cost of sales if you put some of the training online.
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