From the Coleface

article thumbnail

The pitfalls of selling content online – five questions that training companies should ask

From the Coleface

Imagine you are running a training company that has successfully carved out a niche. You’re selling lots of training courses and it’s only capacity that is stopping you from selling more. One day you realise that you could increase reach, lock out competitors and reduce cost of sales if you put some of the training online.

Companies 100
article thumbnail

Chat GPT kills formal learning?

From the Coleface

Generic content e.g. Excel formulae, introductions to management concepts: with well-written prompts, ChatGPT returns almost instant deliverables e.g. tailored instructions, summaries, briefing papers, backgrounders. There is no trail to allow checking for reliability.

Long Tail 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Curation 101

From the Coleface

For those who like definitions “ Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.” ” Content curation evolved as a digital marketing discipline to enhance search engine optimisation and then crossed over into the learning space.

Photoshop 153
article thumbnail

Spot the difference? Corporate L&D versus Office Canteen

From the Coleface

” “We realised we needed better governance on user-generated content, it was like finding there were more people in the canteen eating their own lunches than paying them from the canteen.”

Metrics 130
article thumbnail

Instructional design agony uncle

From the Coleface

How do you reduce lots of detailed content to the key messages that will improve performance? e-learning training' How can you work most effectively with graphic designers, technology specialists and others on the project team? How do you design realistic scenarios? How do I design effective questions?

article thumbnail

Pitfalls in mobile learning #2: What’s your user’s state of mind?

From the Coleface

As people in business become ever more time-pressured, it’s harder for L&D to reach them with them with content that is useful. Waiting for a train/ plane. The second situation suits content which is Non-Urgent and Important. And if your content is not important, don’t use mobile at all! Does it fit?

Mobile 100
article thumbnail

Chain of fools

From the Coleface

L&D can’t answer any of the ID’s questions about the content. It’s not L&D’s fault that this is impossible, it’s just that the content has no real link with the business priorities so there’s no way to prioritise what’s important or not. ” e-learning training'