Clark Quinn

article thumbnail

Gamification or…

Clark Quinn

For instance, how to deal with customers. That is, initially it’s an easy customer with a straightforward problem. Then, it’s a mix of more difficult customers with simple problems and easy customers with more difficult problems. Finally, you’re dealing with difficult customers and difficult problems.

article thumbnail

Authentic Marketing

Clark Quinn

First, I’ve argued that good marketing is really good customer education. That is, you should be helping your customers understand why your product is the right thing for their needs. Or, perhaps, an answer, and then helping your customers to understand if they’re the right customer for this solution.

Market 298
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A message to CxOs 2: about org learning myths

Clark Quinn

I was regaled with a tale about how sales folks and execs were insisting that customers wanted training. I’ll state a different claim: customers want solutions. However, a client found that customers were much happier with how-to videos than training for most of the situations. Customers want training.

article thumbnail

From platitudes to pragmatics

Clark Quinn

If we hear “too many errors in manufacturing” or “customer service ratings aren’t high enough”, that’s quantifiable, and we have a target. There are other situations, however. We might not get metrics, so then we might have to infer them from the performance outcomes.

Metrics 203
article thumbnail

Levels of Organizational Alignment

Clark Quinn

For instance, if you’re helping your customers rip off their clients, it may be lucrative but it’s not a scrutable way to do business. Further, I like the notion of ’employee experience’ I’ve heard it said that you can’t have a good customer experience if you don’t have a good employee experience.

Metrics 282
article thumbnail

The roots of LXD

Clark Quinn

— As a side note, Customer Experience is a similarly new phenomena, that apparently arose on it’s own. And it’s been growing, from a start in post-purchase experience, through Net Promoter Scores and Customer Relationship Management. I’m all for that. The post The roots of LXD appeared first on Learnlets.

Cognitive 195
article thumbnail

Sloppy thinking?

Clark Quinn

good marketing is good customer education)? I just feel that the conceptually clear ones can yield that, too. Yes, again, it may take a little more exposition, but isn’t educating folks part of the job too (e.g. Am I off base? The post Sloppy thinking?