Biologic Patent Approaching Expiration? Pharmaceutical Sales Strategies in a Competitive Market
PDG
JANUARY 23, 2024
Focus on Value and Advisement One of the biggest challenges from coming off patent is that sales reps have become accustomed to a market without competition, having enjoyed years as the only game in town. This calls for a more consultative approach, with reps positioning themselves as trusted peers who can advise HCPs.
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