Time to tame the HiPPO
Clive on Learning
MAY 11, 2012
In the latest edition of Wired magazine I came across the term 'HiPPO' - the highest paid person's opinion. The term is widely used in web design and usability circles to refer to those people who have the final word on any design issue on the basis that they're the highest paid person in the room. Apparently, the evidence suggests that those dotcoms for which design decisions are made on the basis of some powerful person's opinion do much less well than those which base their decisions on data.
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